Loyalty programs, the key to lower your holiday’s cost

The inscriptions on the loyalty programs, such as Club de Amigos of Fuerte Group Hotels, increases because of the arrival of summer.

With Club de Amigos of Fuerte Group Hotels, you will enjoy a 5% discount on all your bookings, as well as many other benefits

On the 26th of May 2023. Even though summer is the season with the highest tourism demand and there’s a lack of promotions, a recipe does exist to lower a little the prices that hotels offer us, or at least, enjoy some additional benefits. We are talking about the loyalty programs that hotel chains, such as Fuerte Group Hotels., put at your disposal.

That way, Club de Amigos of the Andalusian group, includes, among its benefits, a 5% discount on all your bookings on any of its 6 hotels and 2 apartment complexes in Malaga, Huelva, Cádiz, and Ibiza.

According to Alejandro Rodríguez, Marketing Deputy Director, CX Manager and responsible for the loyalty program Club de Amigos said that the increase in subscriptions during the summer is a fact. He adds that historically, summer is one of the times of the year when they have the highest number of members, as many customers sign up just before they book their holidays through the website.

In addition to a discount on the price of the stay, Club de Amigos offers other benefits, that depend on the category you join, that changes depending on the number of nights booked at the hotels from the chain.

For example, a Basic customer (with a stay of one night) is awarded by a welcome gift and the chance of participating in a yearly draw. On the other hand, a Silver one (5 nights) can also get a late check-out (subject to availability) and welcome gifts on arrival, such as a bottle of wine or champagne and a fruit platter.

The management explains that obviously, the best benefits are offered to the customers that show a higher loyalty. This way, they can reach the categories Gold (30 nights), Platinum (50 nights) or Diamond (100 nights). In those cases, he adds that the new service includes a free hydrotherapy circuit; access to the Exclusive Lounge, The One and Selected Lounge clubs; and a 10% discount at the beauty and catering points of sale, respectively.

If you’re considering booking your next summer holidays at any of our Fuerte Group Hotels establishments, first join Club de Amigos and begin to enjoy your benefits from the very start. We are waiting for you!