More than a hotel chain

Fuerte Group Hotels is the hotel division of Fuerte Group, an Andalucian family business group founded in 1957 by José Luque Manzano.

Following the opening during the same year of the Fuerte Marbella hotel, the first hotel establishment to open in the centre of Marbella and the Fuerte Hoteles chain’s first, the company continued to expand to achieve its current portfolio comprising six 4-star holiday hotels and 1 rental apartment resort, all located in Andalucia (in Malaga, Cadiz and Huelva) and Ibiza.

In 2016 it launched a new hotel brand, Amàre, targeted at the adult market. Its first establishment was the refurbished Fuerte Miramar, which changed its name to become Amàre Beach Hotel Marbella.
In 2018, the company acquired the Hotel Costa Conil in the province of Cádiz; and in July 2019, the Amàre brand expanded with a new hotel, Amàre Beach Hotel Ibiza.

Our Brands

Fuerte Group Hotels is made up of 5 different brands, each with its own personality. Fuerte Hoteles, for the whole family; Amàre Hotels, for adults only; Olée Holiday Rentals, for holiday apartments; El Fuerte Marbella, for 5-star casual luxury; and DAIA, for a ‘slow beach’ break hotel.

Choosing us is always a success

By booking with us directly, you’ll benefit from all the advantages of cutting out intermediaries: lower prices, convenience, cancellation flexibility, and efficient and personalised service. Book safely, quickly and easily.

THE BEST PRICE, GUARANTEED

ONE-CLICK CANCELLATION

MAXIMUM COMFORT

BEST LOCATIONS

What is Club de Amigos?

Friendship is a relationship that is all about caring for each other, where you look after those who are important to you. This is why we think of you as our “Amigo”, as we want to see you more than once and look after you for as long as possible. In our Club de Amigos, this preferential treatment takes the form of continuous advantages and discounts for you. Do you want to discover them? Discover it

Corporate social responsibility of Fuerte Group Hotels

For over 60 years, Fuerte Group Hotels has practised a philosophy of responsible tourism that allows it to coexist harmonizing with both nature and its cultural and socio-economic environment.

All our hotel brands take sustainability as a guiding principle and incorporate new management systems that guarantee minimal impact on the environment as well as the promotion of culture and the local economy.

Awards, certificates and accolades

1998
We received the Bandera de Andalucía Award
1999
We were recognised for our work on several occasions this year
2002
We were named the Best Company in Marbella
2003
This year we won the Trajano Award
2005
We were recognised for our work on several occasions this year
2006
We were recognised for our work on several occasions this year
2007
We were recognised for our work on several occasions this year
2008
We were recognised for our work on several occasions this year
2009
We were recognised for our work on several occasions this year
2010
We were recognised for our work on several occasions this year
2011
We were recognised for our work on several occasions this year
2012
Andalucía Management Prize (RS category).
2013
All our hotels are part of the HolidayCheck Quality Selection.
2014
We were recognised for our work on several occasions this year
2015
We were recognised for our work on several occasions this year
2016
We were recognised for our work on several occasions this year
2017
We were recognised for our work on several occasions this year
2018
Amàre Marbella receives the TUI Top Quality Award.
2019

Amàre Marbella obtains the TripAdvisor Certificate of Excellence.

2020
We were recognised for our work on several occasions this year
2021
We were recognised for our work on several occasions this year