Fuerte Group Hotels is the hotel division of Fuerte Group, an Andalucian family business group founded in 1957 by José Luque Manzano.


Following the opening during the same year of the Fuerte Marbella hotel, the first hotel establishment to open in the centre of Marbella and the Fuerte Hoteles chain's first, the company continued to expand to achieve its current portfolio comprising six 4-star holiday hotels and 1 rental apartment resort, all located in Andalusia (in Malaga, Cadiz and Huelva) and Ibiza.

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In 2016 it launched a new hotel brand, Amàre, targeted at the adult market. Its first establishment was the refurbished Fuerte Miramar, which changed its name to become Amàre Beach Hotel Marbella.

In 2018, the company acquired the Hotel Costa Conil in the province of Cádiz; and in July 2019, the Amàre brand expanded with a new hotel, Amàre Beach Hotel Ibiza. Read less


Our program that rewards your loyalty. Start enjoying the Club de Amigos benefits with our brands.

Accumulate nights to improve your level and gain access to the best bonuses and discounts for your stays at our hotels and apartments.

Your Club de Amigos, now at your fingertips.

You can use your new client’s Club de Amigos area to manage all your bookings at any of the Fuerte Group hotels. You can also keep your profile details and preferences up to date so that we can give you the best possible service. Log in and discover all of the services waiting for you inside.

Our hotels in Andalusia will provide you with an excellent service, backed up by over 60 years of experience.

We are quality leaders and the best choice if you’re looking to get away from it all, or if you want a holiday for yourself, or for sharing with your partner, family or friends. Enjoy the best cuisine at Soleo Restaurant located in Marbella (Malaga).

Amàre Marbella Hotel is much more than a luxurious and glamorous destination.

Its 360º experience is so immersive that it’s hard to find words to do it justice. Its name reveals part of its essence. Amàre is about love and the sea; love for the sea and love in the sea.

Olée Holiday Rentals

The holiday apartments Olée Nerja Holiday Rentals are located in a perfect spot on the eastern Costa del Sol, between two traditional Andalusian villages, Torrox and Nerja, with Europe's best climate. Just 200 metres from the beach, and approximately 40 minutes by car from Malaga’s international airport.

El Fuerte Marbella

El Fuerte a historic establishment on the Costa del Sol, now transformed to 5 stars, is the Marbella hotel that best combines casual luxury, an exclusive and welcoming atmosphere and the sheer comfort offered by its location on the city centre’s beachfront, which offers stunning sea views right across Marbella’s seafront promenade.

Choosing us is always a success

Best locations

Our hotels are located in areas of great interest to holidaymakers.

Excellent value for money

We make each guest’s experience memorable by making sure they get what they need.

Maximum comfort

Rooms designed for your absolute satisfaction, with a wide range of services and all facilities.